Diane J. Laux, MSC, ABC
Senior Communications Strategist
Diane is a communications professional with 20 years of experience managing corporate image, building brand awareness, and positioning products, services and key personnel through strategic marketing communications programs. Her functional expertise includes public relations, media and analyst relations, community affairs, internal communications, marketing research, and crisis communications.Diane’s efforts helped client companies gain important industry recognitions, including Deloitte & Touche’s Fast 50, InformationWeek’s Top Technology Innovators, and Contingency Planning and Management’s Hall of Fame.
She directed and evaluated a biennial study on crisis preparedness that became an industry standard. The findings were featured in “The Report of the President’s Commission on Critical Infrastructure Protection,” Washington, DC, and in numerous publications.
In 2009, her book, “Are We Willing to Take That Risk? 10 Questions Every Executive Should Ask About Business Continuity,” was awarded first place for non-fiction book writing in a competition sponsored by the National Federation of Press Women.
She’s developed campaigns to attract and retain online communities and improved organizations’ image and employee morale via development of integrated community relations, which included employee volunteer efforts and corporate social responsibility programs.
Diane was also appointed to serve on the national Public Relations Policy Committee, Health Insurance Association of America, Washington, DC, and participated in development of grassroots programs and advertising to help shape White House proposals on health care policies.
Diane’s experience, attention to detail and excellence in client servicing has contributed to Cultural Communications winning awards, client contracts and acknowledgement from clients.
An active member of the International Association of Business Communicators (IABC), Diane has held many leadership positions at the local, regional and international levels, including serving as an international Gold Quill Awards coordinator, international conference staff member, and president of the IABC/Chicago chapter, the association’s second largest chapter worldwide.
Diane graduated from Northwestern University in Evanston, Illinois, with bachelor’s and master’s degrees in communications. In addition, she earned an accreditation as Business Communicator from the International Association of Business Communicators. She is active in a variety of community concerns and her interests include gardening, cooking and travel.