Luis M. Salces, Ph.D.

Research Director

Luis M. Salces, Ph.D. is a Hispanic Marketing Consultant.  Previously, he was the President of LMS Communications a marketing firm he founded in 1995.  From 1971 to 1995, he was Senior Vice President at UNIMAR, a Hispanic advertising agency headquartered in Chicago.

While at UNIMAR, Dr. Salces headed the research departments and directed the execution of more than 150 surveys and qualitative studies for the agency’s main clients.  As Research Director, Dr. Salces was responsible for the management of entire research projects from design to development of the final report with actionable recommendations. Among qualitative experience in transportation, Dr. Salces conducted focus groups to identify barriers for the enrollment of Latinos in PACE’s  Vanpool program.  His work also included a number of non-for-profit projects such as the first study of Latino community organizations published by the Center of Urban Affairs at Northwestern University, 1977.

As the Public Relations Director at LMS Communications, Dr. Salces directed a number of community outreach programs in the Latino community, including campaigns on behalf of Rx Outreach, VISA credit cards and Brita filters.  His public relations work also included the launch of “Blue Bag” the first City of Chicago recycling program and community outreach for the reconstruction of the Kennedy Expressway by the Illinois Department of Transportation.
Additionally, over the years Dr. Salces has been involved in several city-wide organizations, including Chicago United, the Editorial Board of the Chicago Reporter, the Board of Directors of the Panel on School Policy, the Board of the Latino Institute and the Editorial Board of Catalyst.  He was a Member of the Chicago Board of Education (1980 – 1984), and served for two years as a member of the AARP Latino Advisory Council.

Dr. Salces received a doctorate in sociology from Northwestern University in 1978.

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